RODRIGO PELAEZ PORTFOLIO
Rodrigo Peláez
LinkedIn Profile: http://www.linkedin.com/in/rodrigopelaez
e-mail: rodrigoalejandropelaez@gmail.com
Nationality: Argentine
Creative Director with proven work experience in Argentina and Latin America advertising industry.
Formed in both copywriting and art direction, his skill set includes creative strategy, digital marketing and brand development among others.
It has numerous works carried out independently for companies such as Scania, Megatlon, Miller beer, VW, Disney Channel, BASF, La Rural, Argentina Wines, Unicenter Shopping, Rex paint shops, etc.
JANO's EVENTOS / GRUPO ALMADA
Marketing Manager
August 2023 - present
In charge of communication for the different divisions of the Almada Group: Jano's Events & Corporate, Jano's Atelier, Jano's Hotel, Jano's Beach/Play Beach, Palacio Sans Souci, C.A.S.M., Stadium Bar, Argentina Activa, Fundación Almada.
Supervising the Marketing team and evaluating the performance of the implemented strategies. Collaborating closely with other departments of the Group to guarantee coherence in communication and ensure that Marketing actions are aligned with business objectives.
PRIVATE CLIENTS, COMPANIES AND AD AGENCIES, ARGENTINA / US / SPAIN / GUATEMALA
Marketing Consultor / Freelance Creative Director
March 2003 – present
Developing marketing solutions and creative consulting for private clients, companies and advertising agencies. Managing client teams or assembling and coordinating freelance teams according to the scope of the projects.
Creating 360 ° campaigns of advertising communication and political propaganda for the main markets of Latin America, United States and Spain.
Development of specific work for companies like Rex (paint stores), McCain (french fries), Unicenter Shopping, Jano’s Events, Image Campus (educational institute), KDK Argentina (tech company), Ayres IT (tech company), E2 Evolucion (construction company), Jauja (chocolates and ice creams), Karpathia (construction company), Cronolait (domotic projects), Black Securus (informatic security), Pulso Music (L.A. music producers), Pop Art Productions (record label) and for organizations such as Ministry of Tourism of Argentina, Ministry of Tourism of Santa Cruz province and political marketing for major national and provincial candidates.
Freelance work developed for agencies like La Comunidad (VW, Disney Channel, La Gotita, Neoris).
Other companies include González Taboada Guevara y Asociates (Mini Cooper, BASF, La Rural, Trapiche Cellar & wines which consist of Fond De Cave, Broquel, Federico de Alvear; as well as Green Hills, La Tranquera, Tetra Pak, National Institute of Argentina Beef, Wines of Argentina and others).
Latin Works USA (Miller beer), Saatchi & Saatchi Guatemala (Venado liquor) and others.
ZONA IV, ARGENTINA
Digital Creative Director / Partner
October 2022 - August 2023
In charge of the Creative (on/off) and Production areas.
Creating 360° communication campaigns for Argentina, Latin American markets and Europe.
Clients: Kimberly-Clark, Café Martínez (gastronomy), Tiendas Naturales (gastronomy), La Espumería (mattresses and box springs), Carlitos (gastronomy), Alican (pet food), Mercado San Miguel (gastronomy), Florencia Ice Cream (gastronomy) and others.
LA AGENCIA PUBLICIDAD, ARGENTINA
COO / Executive Creative Director
May 2018 - September 2022
In charge of the Creative / Digital / Coordination / Production areas.
Creating 360° communication campaigns for the national territory.
Clients: Avianca, Pirelli, Chery, DSFK, Medifé, Novatech, Pampa Energía, SOCMA Group, IATASA Engineering, Sanatorio Finochietto, ABSA, Ministry of Modernization, Legislative Branch of the Chaco, Province of Misiones and others.
CORNICELLI, ARGENTINA
Creative Director / Partner
September 2016 – May 2018
Creating 360° communication campaigns for Argentina and Latin American markets.
Clients: Arcor Argentina, Chile, Paraguay, Perú & Ecuador (Topline, Formis, Bigtime, Natural Break, Butter Toffees, Mogul, Alka, Morf, etc.), Unilever, La Serenísima, BW Group (real state), ATV Arquitectos (real state), DIGSA (real state), Qida (financial services and credit card).
DENTSU, ARGENTINA
Executive Creative Director
March 2011 – April 2016
Creating 360° communication campaigns for Argentina and markets in Latin America and the United States.
Clients: Toyota, Canon, Itaú, BIC, Carrier, Timberland, Discovery Kids, Dafiti, Yakult, Mercado Libre, Sadia (food company), Mondelez (snack food company), Yamaha, Ribeiro, and others.
LAFUSION, ARGENTINA
Executive Creative Director
May 2008 – January 2011
Creating 360° campaigns of advertising communication and political propaganda for various regional markets.
Clients: Electra (air conditioners), Cinemanía (film and TV magazine), Yakult, Granja Tres Arroyos (food company), Arroz Noble, Buenos Aires City Government, Chaco Province Government, Banco del Chaco (bank), Chaqueña Lottery, Movix (mobile content) and others.
Political marketing development for major national and provincial candidates.
GREY, ARGENTINA
Creative Director & Head of Art
2005 – 2006
Creating 360° communication campaigns for the Latin American market.
Clients: Playboy, Banco Nación (bank), Monsanto, Cepita, Buenos Aires Province Government, Ledesma, Corega, Casino Puerto Madero, Laboratories Novartis (medical laboratory) and others.
CREACION NAZCA SAATCHI & SAATCHI, GUATEMALA
Executive Creative Director
April 2002 – March 2003
Creating 360° communication campaigns for local and Latin American markets.
Clients: Procter & Gamble (PUR Water), Nestlé (Purina PetCare: Puppy Chow, Dog Chow, Pro Plan, Cat Chow, Friskies), Compaq, Visa, Comcel (cell phones), Samboro (flooring and ceramic tiles), Hospital Herrera Llerandi, El Quetzalteco (newspaper), Novatex (textile company), UGAP (Guatemalan Union of Advertising Agencies), and others.
J. WALTER THOMPSON, ARGENTINA
Art Director
1998 – 2002
Creating 360° communication campaigns for the local market.
Clients: Ford, Shell, Aerolíneas Argentinas, LG, Miniphone (mobile communications), DirecTV, Siembra (retirement & pension funds administrators), El Sitio (internet portal)
and Buenos Aires City Government.
In charge of the communication of Warner-Lambert (Halls, Bubbaloo, Vita-C, Chiclets Adams), Quilmes Brewery (Andes, Bieckert and Liberty) and Bansud-Banamex (bank) since 2002.
PUBLICIS GRAFFITI, ARGENTINA
Art Director
1996 – 1998
Creating 360° communication campaigns for the local market.
Clients: Fanta, Movicom (mobile communications company), Banco Hipotecario Nacional (bank), Philips, Revista Gente (general interest magazine), Revista El Gráfico (sports magazine), Lucchetti (food company), Editorial Atlántida (magazine publisher), Roche
and Ambrosoli (food company).
ACADEMIC EXPERIENCE
11 years of teaching experience in charge of the following courses and Workshops:
Courses:
- Art Direction 2 at Escuela Superior de Creativos Publicitarios (from 2004 to 2013).
- Visual Language 2 at Escuela Superior de Creativos Publicitarios (2008).
- Advertising Creation 2 at Escuela Superior de Creativos Publicitarios (2007).
- Innovation & BTL at Escuela Superior de Creativos Publicitarios (2005).
- Advertising Creation 1 at Escuela Superior de Creativos Publicitarios (2001).
- Art Direction 1 at Escuela Superior de Creativos Publicitarios (2000).
- Northern HQ Coordinator at Escuela Superior de Creativos Publicitarios (2008).
Workshops:
- Creativity Workshop "Creative Team", Sheraton Hotel, Salta (June 2007).
- Workshop "The Creative Act / Concept and Idea", School of Communication,
Diego Portales University, Chile (September 2005).
- Workshop "Creative Act / Conceptualization and Creativity", School of Communication,
Diego Portales University, Chile (November 2004).
AWARDS
- London Festival.
- Golden Awards of Montreaux (Switzerland).
- Ojo de Iberoamérica (Ibero-American Advertising Festival).
- FIAP (Ibero-American Advertising Festival).
- Eagle Awards Festival (México).
- Dentsu Eco Group Prize of Excellence (Dentsu Network Award - Japan).
- Dentsu Star (Dentsu Network Award - Japan).
- Diente (Circle of Argentine Creatives - Argentina).
- Lápiz de Platino (Argentina).
- Lápiz de Oro (Argentina).
- Clarín Awards (Argentina).
- FePI (International Festival of Independent Advertising).
- CAA Premio Buenos Anuncios (Argentina).
- Cronista Awards (Argentina).
- Argentinean Radio Bureau (Argentina).
- Premio Meca al Afiche Publicitario (Argentina).
- Obrar Awards (Argentina).
- Jade Festival (Guatemala).
- XXI Awards (Guatemala).
References available upon request.
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